Zuckerberg’s Meta Is Monetizing All Human Behavior

Facebook’s acquisition of Oculus, the much-anticipated virtual reality headset company for $2 billion in 2014 was not clear what Facebook had planned. But now with Meta and its AR/VR forward rebrand it is becoming more apparent that they were always on their path to this point: To create a world where you can live your life as fully immersed into technology than anywhere else.

Mark Zuckerberg has always been a man of his word. In 2016, when he described VR as “the next major computing platform” and how it would change our social interactions for good with better immersion thanks to headsets and motion controllers during an event at Facebook’s headquarters in Silicon Valley—only time will tell how close we are living out those words now that Oculus Rift launched its first consumer version last year followed closely by HTC Vive later on release date .

It’s no surprise that Facebook would try and change their image after being in the news for all of its wrongdoings. They announced Meta, which will be used as a means to mine human interactions globally; however this is happening at an interesting time because there has been intense scrutiny on them recently with regards do violence around world (Reinvigorated by whistleblower Frances Haugin).

With Meta, it’s safe to assume that the predictive algorithms at work will be functionally similar as its predecessor. Data is collected about human behavior and then used by automated software programs in order prioritize content users are more likely engage with on aday-to day basis. Facebook itself proved this manipulation was effective when conducting an experiment titled “emotional contagion” which showed changing someone’s feed from negative or positive emotions altered what kind of posts he/she would post later down below.

This type of algorithmic manipulation forms the core business model of Facebook and countless other apps and social platforms. As one anonymous Silicon Valley data scientist put it in a 2015 paper by Harvard emeritus Shoshanna Zuboff, the goal of algorithmic social platforms like Facebook is “to change people’s actual behavior at scale […] identify good and bad behaviors, and develop ways to reward the good and punish the bad.”

Researchers have found that this algorithmic “nudging” is possible in virtual spaces too, where the collection of intimate data about physical body movements provide new ways to influence human behavior on a large scale. Company like RealEyes and Affectiva market AI-enabled software they say can predict human emotions based off facial expressions–a claim which has been fiercely contested by experts but remains widely deployed anyway.

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