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Starting a business or a blog is quite easy but maintaining and growing the website can pose quite a big challenge for anyone, many people try sharing direct links to friends and family but not as highly effective as email marketing it also helps small business owners (and startups) build a loyal customer base, wider brand recognition, trust and an increase in sales.. Email marketing can even help you amplify your other marketing channels such as social. With that said, marketers still face a ton of challenges in their email marketing efforts. One of these key challenges is simply the amount of time it takes to create a great-looking email from scratch. Without efficient tools, marketers may end up spending a lot of time creating and sending out emails that don’t exactly look stunning. This hinders productivity while dragging down your email marketing ROI.
According to one study, the return on investment (ROI) for email marketing hovering around 3,800%. So every $1 you invest in email marketing, you should expect a return of $38.
So we gathered all the available useful information on the various email marketing software available and we recommend using the following;
Sendinblue is the ultimate customer messaging and lifecycle software tool. Not only does Sendinblue have incredibly simple, powerful email marketing, but it also enables you to implement live chat on your site and SMS (text message) your customers. It is also one of the best SMTP services available. It comes with over 70 design templates, Sendinblue’s email design functions make it easy to create a great-looking email. Plus, all of these templates are responsive, and you can preview your results to can ensure your design looks the way you want on any screen format.
Sendinblue offer other services from emailing, the service offers SMS marketing features, live chat to connect with customers in real time, and Facebook ads to reach a wider audience.
And you can automate any of those features through Sendinblue’s powerful segmentation options. The email editor is super straightforward and enables you to make a beautiful email impression on your customers. If you need to send transactional emails like account confirmations or order updates, with Sendinblue you can manage these alongside your marketing campaigns.
The pricing range from $0 for 300 emails daily to $49/month in the premium package which comes with everything you need to be an awesome email and lifecycle marketer.
Constant Contact comes with multiple options for importing your email contacts. You can use copy-pasting, upload emails in bulk from a file, and import contacts from Gmail, Outlook, and other 3rd party apps. The whole process itself is quite simple and easy to follow.
Constant Contact’s email design tool uses a drag and drop functionality together with element blocks. When creating your email, you can choose from several templates as a base for your email, or start building it from scratch. Multiple handy toolbars help you with adding elements or editing a selected one. However, when adding an image, you go through three separate windows, which we feel is a bit much.
AWeber is an awesome email marketing software that I recommend for small and medium size businesses, entrepreneurs, bloggers, freelancers and consultants, small-to-medium size tech companies and everything in between.
The unique aspect of AWeber is its AI-powered email template designer. If you’re a beginner, this makes the whole process of creating your email a lot easier.
The other main features are the drag and drop email builder tool, email automation options, personalized emails, tag-based contact targeting, sign-up forms, and a free image library. On top of that, you can also create video-based landing pages.
It has one of the largest suites of integrations with other tools like Salesforce, Wix, PayPal and a ton more.
You have three options for adding contacts to your list: adding them one at a time, copy-pasting multiple contacts at once, and importing contacts from a file. The last two options trigger a five-step process. There you add more data about your contacts, opt for sending a confirmation email to your subscribers, add tags, and confirm the origin of your contacts. The process feels a bit clunky but doesn’t take long to go through.
Mailchimp is a leader in email marketing tools that you’ve probably heard of. Their free plan provides you with basic email marketing features such as email creation and scheduling. What makes this a great email marketing tool is its smart recommendations feature, which provides you with valuable audience insights to optimize your marketing efforts.
Designing emails on the platform is easy using the Content Manager, where you can store your images and files for easy access. Mailchimp lets you automate your emails at crucial steps of the buyer journey, so you can easily send out welcome emails, order confirmations, abandoned cart reminders and more.
MailChimp is pretty famous for its great marketing, charming design aesthetic and a free plan. The software is relatively easy to use with easy navigation tools, a fast and simple editor, customization tool and a wide range of templates to choose from.
It’s one of the best known email marketing softwares. It’s perfect for small bloggers, small businesses and businesses that just need a good “newsletter” email marketing solution.