Athletic shoe creator Nike Inc on Monday sued a New York-based organization that delivered “Satan Shoes” suspected to contain a drop of human blood as a component of a joint effort with “Old Town Road” rapper Lil Nas X.
Nike said in the claim that the organization, MSCHF Product Studio Inc, encroached on and weakened its brand name with the dark and-red, villain themed shoes, which went on special online on Monday. Lil Nas X isn’t named as a respondent in the suit.
The shoes are redone Nike Air Max 97 tennis shoes that contain red ink and “one drop of human blood” in the sole, as indicated by a site portraying the 666 sets of restricted version shoes. The rear of one shoe says “MSCHF” and different says “Lil Nas X.” here
Several media outlets reported that the shoes sold out in less than one minute at a cost of $1,018 per pair. Lil Nas X said on Twitter he would choose the recipient of the 666th pair from social media users who circulated one of his tweets.
Nike, in its lawsuit filed in federal court in New York, said the shoes were produced “without Nike’s approval and authorization,” and the company was “in no way connected with this project.”
“There is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has authorized or approved this product,” the lawsuit said.
Nike asked the court to immediately stop MSCHF from fulfilling orders for the shoes and requested a jury trial to seek damages.
Representatives for Lil Nas X and MSCHF did not immediately respond to requests for comment.
The Grammy-winning rapper, 21, on Friday released a video for new song “Montero (Call Me By Your Name)” in which he dances with a character wearing devil horns.