HBO Max explains ‘weird’ email that accidentally went to subscribers

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HBO Max dropped a brand-new mystery Thursday night, and viewers have been buzzing about it on social media ever since.

But as with most mysteries, this one has a twist. It wasn’t a show. Instead, it was a cryptic email sent out to some subscribers, and now — spoiler alert! — the popular streaming service has revealed the culprit behind the whodunit.

It all started when users received a message with the subject line “Integration Test Email #1.” In the body, it read, “This template is used by integration tests only.” And that’s it. Soon Twitter was flooded with jokes about the email, as well as a debate about whether it was simply an innocent gaffe or a clever marketing strategy to get people talking.

While it accomplished the latter, HBO Max insists it was the former.

“We mistakenly sent out an empty test email to a portion of our HBO Max mailing list this evening,” a late-night tweet from the service read. “We apologize for the inconvenience, and as the jokes pile in, yes, it was the intern. No, really. And we’re helping them through it.”

A heart emoji followed the explanation, which seems appropriate given how much some subscribers loved the funny fallout from the mistaken message. Even HBO bigwig Jason Kilar, who’s the CEO of WarnerMedia, got in on the joke.

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